In 2024, 5.71 BILLION people actively use social media. That’s almost 70% of the world’s whole population! It’s no wonder why marketers utilize these channels to engage their prospects.
According to current projections, companies will spend 255.8 billion on social media ads alone. This accounts for 28.8% of all digital advertising efforts.
Are you sure you want to leave that much money on the table?
Facebook and Instagram offer the highest social media ROI at 29%. YouTube trails behind at 26%.
56.1% of internet users purchase a product online at least once a week. Also, 51.2% of people research brands online before making a purchase. 76% of social media users have purchased something they saw on social media
76% of social media users have purchased something they saw on social media.