It doesn’t matter whether you own an online business or a physical business. Your prospective customers will always check out your online presence before engaging with you. But if you’re not where they’re looking, how can you expect to make money?
If you think about it, any business is a numbers game. The more you can show up with a viable solution to a staggering problem your audience faces, the more likely it is that they’ll embrace what you’re selling. When you create content around the problems and their potential solutions, you automatically bring in more traffic.
Besides helping your website show up more often in front of your ideal audience, it also improves the performance of your site. If you boast faster load times, ZERO glitch, and smooth navigation, you’re already many steps ahead of your competition.