Category Archives for Marketing

The Benefits You’re Missing by Not Using Digital Marketing for Small Business

There is no doubt that community support is the cornerstone for small business success. But if you think you don’t need any marketing efforts because your audience is ”not that big”, think again. Digital marketing…
advertising vs marketing

Advertising vs Marketing: Fundamentals of Business Growth and Benefits of Setting the Right Priority

Persuasion is older than currency. Humans have always wanted something, and figured out how to talk others into giving it. That, I believe, is the foundation of marketing we know today.  Fast forward, and marketing…
ai marketing

The Elusive Call of AI Marketing and What the Future Holds

AI has taken over the world. BIG NEWS. Tell us something new. Along with all other fields, AI marketing is also spreading like wildfire. Be it OpenAI’s ChatGPT or Google’s new Bard project, AI tools…
content marketing

Content Marketing is the Secret Sauce to Generate More Revenue

Content marketing is a subsection of your broader marketing strategy where you share helpful “content” with your audience, such as articles, infographics, videos, podcasts, or other media. The goal is to establish authority, expertise, and…
marketing consultant

Can Hiring a Marketing Consultant Truly Boost Your Business Revenue? – Exclusive Take

Yes, hiring a marketing consultant can significantly boost your revenue. For many new business owners, it’s hard to wrap their heads around how it works. Let’s do a deep dive.  Depending on what industry you’re…